What Google Ads management costs for a restaurant
A flat monthly fee based on scope of work and number of venues. No percentage of spend, no hidden costs, no annual contract.
Know exactly what you'll pay.
Flat monthly management fee based on scope of work and number of venues. No hidden costs, no long contracts.
Your plan is based on scope and how many venues you run, not on what you spend on ads. Not sure which fits? A free audit will point you to the right one.
The management fee is separate from your Google Ads budget, which goes directly to Google. Not sure which tier fits? Start with a free audit and we'll recommend the right one.
What the management fee covers
The cost of running Google Ads with us is a single line on the invoice, with nothing added mid-month.
Campaign build and management, weekly optimisation, conversion tracking (GA4, Consent Mode v2, calls, reservations, directions), Google Business Profile care, ad copy and a monthly report. There is no setup fee and no charge for the audit.
Ad budget is a separate thing
You pay Google directly for the ad budget, from your own card, and you can see it at any time. We take no percentage of it, deliberately. An agency paid a share of spend has a built-in interest in you spending more, even when spending less is the better move.
What ad budget makes sense
| Situation | Monthly budget | What to realistically expect |
|---|---|---|
| One venue, starting out | 800–1,200 PLN | Local + Search on a tight radius, first calls within 1–2 weeks |
| One venue, growing | 1,500–2,000 PLN | Adding a tourist campaign and remarketing |
| 2–3 venues | 2,500–6,000 PLN | Separate campaigns per district, Performance Max with per-venue assets |
For reference: MooMoo spent 6.09K PLN in a month and recorded 6.35K customer actions; Indus Tandoor spent about 991 PLN for 1.22K actions. Budget size decides scale, not whether this works at all.
Questions about cost
What does Google Ads cost for a restaurant in total?
Two lines: the management fee (from 1,200 PLN with us) plus the ad budget paid directly to Google (800–1,500 PLN is a sensible start). So realistically from around 2,000 PLN a month all-in for one venue.
Is there a setup or onboarding fee?
No. The audit, campaign build and tracking setup are covered by the first monthly fee.
Can I change plan later?
Yes, any time. If you add a venue or need a wider scope, we move you to the right plan from the next month.
Do you issue VAT invoices?
Yes. We are a registered business in Poland and invoice for every month of work.
What is the notice period?
One month. No penalties, no clawback of "setup costs". The account stays yours with its full history.
See also
Not sure which plan?
We will audit the account for free and tell you what makes sense at your budget, including when the answer is "not yet".
Request a free audit